Regardless of the worldwide impression of the COVID-19 pandemic, international smartwatch shipments continued to develop in the course of the first three months of the 12 months, pushed by on-line gross sales, says a new report by analysis agency Technique Analytics.
Shipments grew 20% yearly to succeed in 13.7 million models within the first quarter of 2020, up from 11.four million models within the earlier quarter. Apple Watch stayed within the high place, with 55% international market share, adopted in second place by Samsung. Garmin rose to 3rd place.
“Smartwatches are promoting effectively by way of on-line retail channels, whereas many shoppers have been utilizing smartwatches to observe their well being and health throughout virus lockdown,” wrote Strategy Analytics senior analyst Steven Waltzer.
Within the first quarter of 2020, 7.6 million Apple Watches shipped, a 23% improve from the 6.2 million shipped throughout the identical interval one 12 months in the past. Apple Watch’s market share grew from 54% to 55%.
Samsung shipped 1.9 million smartwatches, in comparison with 1.7 million final 12 months, whereas its market share went down from 15% to 14%. Waltzer writes that Samsung’s smartwatch development was slowed by the coronavirus lockdown in South Korea and new competitors from rivals like Garmin .
Garmin took the quantity three place for the primary time in two years, delivery 1.1 million smartwatches within the first quarter, a 38% improve from 800,000 a 12 months in the past. This grew Garmin’s share of the worldwide smartwatch market from 7% to eight%, due to new fashions just like the Venu with OLED colour touchscreen.
Technique Analytics expects international smartwatch shipments to sluggish within the second quarter of 2020 due to the pandemic, however get better in the course of the second half of the 12 months, as shops reopen and a few shoppers flip to smartwatches to assist them monitor their well being.
“Smartwatches proceed to have wonderful long-term prospects, as youthful and older individuals will change into extra health-conscious in a post-virus world,” wrote analyst Woody Oh. “Smartwatches can monitor very important well being indicators, resembling oxygen ranges, and shoppers might discover consolation in having a digital well being assistant strapped to their wrist.”