Lululemon set to acquire home fitness startup Mirror for $500M – TechCrunch

Lululemon as we speak announced plans to amass house train startup Mirror, for $500 million. The health attire firm famous its plans by the use of a press launch, noting that it hopes to shut the sale by the tip of the second fiscal quarter of this yr.

The deal comes at a time when house exercise options are in excessive demand. The COVID-19 pandemic has severely restricted exercise choices for a lot of internationally, and the continued closure of gyms have extended the issue. Even after they start to reopen in several locales, it appears many shall be cautious of returning to a probably excessive danger enclosed area, so lengthy because the virus continues to unfold.

“In 2019, we detailed our imaginative and prescient to be the experiential model that ignites a neighborhood of individuals residing the sweatlife by way of sweat, develop and join,” CEO Calvin McDonald stated in a press launch tied to the information. “The acquisition of MIRROR is an thrilling alternative to construct upon that imaginative and prescient, improve our digital and interactive capabilities, and deepen our roots within the sweatlife. We look ahead to studying from and dealing with Brynn Putnam and the workforce at Mirror to speed up the expansion of personalised in-home health.”

The 2 corporations have a relationship relationship again to late final yr, when Lululemon develop into an investor in Mirror. The $34 million Collection B-1 introduced in $34 million for the New York startup’s $1,495 reflective guided exercise machine, valuing the startup at round $300 million. The corporate has raised a complete of $74.eight million, from buyers together with Level72 Ventures, Spark Capital, First Spherical Capital, Lerer Hippeau and BoxGroup. Karlie Kloss and Inventive Company founder Kevin Huvane are additionally buyers. 

Mirror has been considered by many as an alternative choice to Peloton’s wildly well-liked join machines. There’s stiff competitors within the class of wall-mounted health machines, together with Tonal and Tempo, however Mirror continues to the most important identify of the bunch. The corporate got here out of stealth on stage at TechCrunch Disrupt in 2018.

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