Lo Toney’s product manager playbook for pitch deck success – TechCrunch

The chilly electronic mail labored — you’ve landed a gathering together with your dream investor. Hell, you even put aside $40,000 for a pitch deck consultant to verify your presentation seems to be suave.

One factor to determine earlier than you select a Zoom background: what info truly goes into these slides?

Lo Toney, founding managing associate at Plexo Capital, has recommendation for founders trying to elevate cash: assume like a product supervisor whereas crafting your pitch deck. Toney has helped form merchandise at Zynga, Nike and eBay, and at present serves as each a GP and an LP at Plexo Capital, which invests in funds and startups. He’s achieved a ton of pitching and gotten pitched himself, which is why we invited him to TechCrunch Early Stage 2020.

“The framework of product administration is similar to the identical playbook utilized by an early-stage investor and early-stage traders within the absence of an abundance of information,” Toney stated. “They’re actually considering similar to a product supervisor to judge a chance.”

Crafting a stable pitch deck is crucial to the success of a startup in search of enterprise capital. Traders, nonetheless, spend lower than four minutes on common per deck, and a few even let you know that you’ve got half that a lot time (so both speak quick or decide your favourite slides). Even when you have the enterprise to show that you simply’re the subsequent Stripe, when you butcher the story behind the numbers, you could possibly lose the potential to get the capital you want.

Toney stated adopting a product supervisor mindset helps refine what that story seems to be and looks like.

“The story isn’t your product. It’s not your organization, and it’s not the entrepreneur. It’s how your buyer’s world goes to be higher when your product has solved their downside,” he stated, quoting Rick Klau from GV.

In motion, Toney broke down the framework into 4 key slides: downside, market, resolution and, after all, group.


First up, most traders say they need to see the issue you’re making an attempt to resolve up excessive. Toney is not any completely different.

“I prefer to see an entrepreneur describing the specified consequence first, after which what are a few of these roadblocks that come alongside the best way to that desired consequence?” he requested. Much like a product supervisor, founders might illustrate the completely different challenges that might come to executing an answer on a particular downside.

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