Facebook names VP of product growth Alex Schultz as new CMO – TechCrunch

To fill its empty CMO place, Fb simply promoted a longtime Fb government targeted on product development to the C-suite.

Former VP of product development and analytics Alex Schultz, who has been with the corporate since 2007, introduced the transfer Tuesday in a Facebook post. Schultz will fill place left open by Antonio Lucio, who joined the corporate from HP in 2018 and announced his departure last month. Lucio mentioned he was leaving the corporate to “dedicate 100% of my time to variety, inclusion and fairness.”

In his Fb publish, Schultz mentioned he deliberate to carry “expertise in segmentation, focusing on, and measurement” to the desk to increase Fb’s already large attain. Schultz, who’s the chief sponsor of Fb’s LGBTQ useful resource group, added a private be aware to the information, writing that Fb is the primary office the place he has “really protected to be homosexual and be open about it.”

Moving into the position late within the U.S. election, an intensely consequential time for the corporate, Schultz acknowledged Fb’s precarious place within the public eye. Pertaining to Fb’s failures round platform enforcement, Schultz talked about that he spent “most of my vitality” over the past 4 years engaged on security on the firm. That works consists of tasks like Fb’s community standards enforcement report, a brand new quarterly accounting of the corporate’s efforts to rid its platform of hate speech, harassment and different rule-breaking conduct.

“I imagine deeply within the good Fb’s merchandise do,” Schultz mentioned in his Fb publish. “We now have all seen it by way of this pandemic as billions of individuals have linked with household and associates socially on-line whereas staying bodily aside and slowing the unfold of the virus. On the similar time I feel scrutiny of any new know-how is suitable and there are methods we are able to, and may, enhance with out dropping all the great.”

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