Undertaking administration software program maker Basecamp has launched a feature-packed hosted electronic mail service, known as Hey — which they tout as taking purpose on the conventional chaos and litter of the e-mail inbox.
Hey features a in-built screener that asks customers to verify whether or not or not they wish to obtain electronic mail from a brand new handle. Inbound emails a Hey consumer has consented to are then triaged into totally different trays — with a central “imbox” (“im” standing for vital) containing solely the comms the consumer specifies as vital to them; whereas newsletters are supposed to stay a Information Feed type tray, known as The Feed, (the place they’re robotically displayed partially opened for straightforward informal studying); and electronic mail receipts are stacked in a for-reference ‘Paper Path’ inbox view.
Different notable options embrace baked in monitoring pixel blocking (with Hey appearing like a VPN and sharing its personal IP handle with trackers, fairly than electronic mail senders studying yours whenever you open a mail with embedded trackers); a helpful wanting attachment library that permits you to view all attachments you’ve ever acquired in a single searchable place; and a ‘Reply Later’ function that permits you to tag emails you wish to comply with up on, teeing them up in a stack — clicking a ‘Focus & Reply’ button then shows all stacked emails in a single web page so you may take a one-hit run at replying to every thing you teed up earlier.
The software program is the literal reverse of an MVP — with all kinds of organizational workflow type hacks baked in at launch, equivalent to the power to merge totally different electronic mail threads; rename electronic mail topics; arrange notifications for particular person contacts; take clippings from inside emails to avoid wasting to a reference library; and connect your individual sticky notes to maintain additional tabs on emails chances are you’ll wish to revisit or bear in mind.
Another salient factors: Hey is not free (they’re providing a free 14 day trial however pricing thereafter is a flat $99 per yr, billed in a single go, for 100GB storage; NB: sure vainness electronic mail addresses may cost you more); Hey is not end-to-end encrypted (they make an up entrance promise that they’re not information mining your inbox however they do maintain the keys to entry your information); Hey does not assist IMAP or POP, so Basecamp is giving the center finger to plain electronic mail protocols — as a substitute you’re tethered to utilizing solely Hey’s apps without end (therefore they’ve apps for internet, Mac, Home windows, Linux, iPhone, iPad, and Android proper now); nor are you able to import electronic mail from one other webmail service.
Requested by a Twitter consumer in regards to the lack of assist for IMAP, Basecamp CTO David Heinemeier Hansson confirmed it should by no means be supported, writing that: “Our modifications to electronic mail requires the vertical integration we’ve carried out.”
Whereas customized domains should not accessible at launch, Heinemeier Hansson famous they’re coming “later this yr”. Additionally on the slate for a similar timeframe: Hey for Enterprise.
Proper now, Basecamp is limiting signal ups to the free trial of Hey through a wait listing plus invite system. As of yesterday, it stated there have been greater than 50,000 individuals on the wait listing — warning it would take “a few weeks” earlier than they’re prepared to just accept direct sign-ups.
In the intervening time, for anybody eager on a more in-depth have a look at Basecamp’s reorganized spin on electronic mail, founder and CEO, Jason Fried, has recorded the beneath video for a stroll by way of tour of Hey’s options…